Marketing Toolkit

Welcome to our marketing toolkit. Here you can download the relevant resources you need for your marketing activities. We have included case studies, guides, letters, emails, snippets of text, and web banners for you to use. These resources will help you to promote our three funding programmes to businesses in rural Yorkshire.

Click here for on-line marketing resources.

Guide to rural funding

This publication is a guide to rural funding and includes a decision tree diagram which helps you find out if you could be eligible for one of the funding programmes.

Guide to rural funding

Guide to rural funding
390Kb Adobe Acrobat File

Guide to rural funding

Information leaflet
191Kb Adobe Acrobat File

 

Paragraphs of text for inclusion on blogs, forums and emails

These paragraphs of text are for you to use to explain the funding in letters, emails, blogs and forums to your members and customers. Choose the length of copy that suits your needs best.

Short paragraph

Funding for rural businesses great and small

Looking to start, grow or improve a business in rural Yorkshire?
You could be eligible for funding from the Rural Development Programme for England. Find out more at www.yorkshire-forward.com/rural

Medium paragraph

Funding for rural businesses great and small

Whether you are looking to start, grow or improve a business in Rural Development Programme for England.

If your business is based in a rural area in Yorkshire, or if you work closely with food producers, you could be eligible for up to £25,000 or more from the Rural Development Programme for England.

Find out more at www. yorkshire-forward.com/rural

Long paragraph

Funding for rural businesses great and small

Whether you are looking to start, grow or improve a business in rural Yorkshire? You could be eligible for funding from the Rural Development Programme for England.

There are three different types of funding schemes, depending on your needs. If you’re starting a new business or growing an existing one, the Rural Enterprise Investment Programme could provide you with grants of 50% when the projects costs are £50,000 or more. If you’re starting or expanding a new rural micro enterprise (less than 10 employees), the Rural Business Support Programme can provide grants of up to 50% when the project is up to £50,000 through Business Link. Finally if you want to introduce new technology to promote efficiency, the Farm Resource Efficiency Programme could provide grants of up to 50% (to a maximum of £25,000) for capital equipment projects such as renewable power, heat, rainwater harvesting or manure management for farming and horticultural businesses.

For more information including a postcode checker to help you find out if you could be eligible for funding visit www.yorkshire-forward.com/rural

Letter for use by partners to print off and introduce the initiative

You can print and send or email this letter to your members/customers to promote the three rural funding programmes.

Letter

Letter
120Kb Adobe Acrobat File

Rural Enterprise Investment Programme (REIP)
Rural Enterprise Investment Programme (REIP)

REIP is a package of support for rural businesses wanting to start up or expand, which need to access over £25,000 of public funding to take their businesses forward.

Read more
The Farm Resource Efficiency Programme (FREP)
The Farm Resource Efficiency Programme (FREP)

Farmers in Yorkshire & Humber can apply to Yorkshire Forward for funding to help them invest in technology—which will benefit their profitability as well as the environment.

Read more
The European Agricultural Fund for Rural Development: European investment in rural areas