Bait Box

Introduction

A Grimsby-based company has used a £3,000 Innovation Voucher to work with the University of Hull on a prototype for a high-tech fishing lure.

Summary

Bait Box, a Grimsby-based bait company, has used its £3,000 Innovation Voucher from Business Link Yorkshire to develop a unique high-tech angling lure, with patented features, which will help them expand into overseas markets. Owners Paul and Vickie Bird invested the £3,000 innovation voucher in working with the University of Hull to create a prototype.

Angling lures are imitation fish which stimulate real fish into attacking them, and are the single biggest-selling item of fishing tackle in the world. Angling generates around £1bn pounds for the UK economy every year. With a turnover of just under £1 million, Bait Box currently supplies more than 700 independent UK retailers with frozen sea and pike baits, as well as a range of Mainline carp baits.

Innovation Vouchers provide the financial support which enables eligible SMEs to work with Yorkshire’s universities (and a growing number of further-education colleges) to develop innovations which will help them grow and develop.

What is Yorkshire Forward’s connection with this initiative?

Yorkshire Forward funds the Innovation Vouchers to promote innovation and to encourage collaboration between industry and academia.
 

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